In fall 2022, Halpern led the talent selection and negotiation process for long-time partner Vitabiotics who, at the time, was on the lookout for a brand new Global Perfectil Ambassador. Following several appointments with different influencer agencies and talent managers, we identified Frankie Bridge as the preferred talent for the role, matching the brand’s desire to showcase the importance of taking vitamins and supplements for all, as part of a balanced lifestyle.
Supporting the team at Vitabiotics in the process of confirming Frankie’s appointment, we were pleased to work alongside her management to bring a fresh dimension to the brand, alongside plenty of media appetite and organic social engagement.
Following Frankie’s appointment was formally announced, Halpern secured over 13 standout pieces of coverage including Daily Express, OK!, S Magazine, Mirror Online, Hello! and Cosmetics Business, reaching over 31 million readers.
