This month, to celebrate the launch of Trinny’s hotly anticipated See The Light SPF 50+ Moisturiser, we hosted a morning of events, demonstrating that no matter the weather, as long as you can see the light, you need to wear SPF.
We invited 28 media and 32 influencers for a breakfast in the beautifully bright Holland Park Orangery - an intimate morning with flowing conversation over a table laden with lilac florals and branded touches. Journalist’s dined on seasonal treats whilst hearing from CEO & Founder, Trinny Woodall herself on why, as a former sun worshipper, she spent years developing a state of the art SPF.
Following the breakfast (and a quick outfit change) we headed down to the Trinny Tour bus to greet influencers for a trip around London to see some of Trinny’s favourite sights. Everyone hopped on board to learn from Trinny about the many skin saving benefits See The Light has. Influencers got to spend quality time with Trinny and hear what they were missing from their skincare routine before heading home with a Trinny London tote bag of sweet treats and of course… their own See The Light to use at home. To date, the team has received 15 pieces of solus editorial coverage on the SPF launch, and a huge 84 of further combined coverage following the event.
