As with many other countries across the world, Morocco’s travel industry was negatively affected by the Covid-19 pandemic, with international visitors returning to the North African country gradually as of early 2023.
Working with Mazagan, a five star resort situated on 7km of beachfront near UNESCO site, El Jadida, we were tasked with not only boosting interest in travel to the resort, but positioning Morocco as a must-see on this year’s travel hotlists. How did we plan on achieving this goal? By organising multiple press trips to the resort, allowing our guest journalists to immerse themselves in the unique luxury of the hotel and embrace the rich local culture.
Whether rejuvenating at the spa, horse riding on the beach, exploring the nearby gardens and medinas or enjoying the resort’s world-renowned 18-hole course, designed by golf legend Gary Player, the press trip was successful in showcasing how Mazagan offers the key to a luxurious, one-of-a-kind travel experience in a place of breathtaking beauty.
Following the trip, we were able to secure stand-alone review pieces in The Sun, Grazia Daily, Evening Standard, Heat, Closer, Hip & Healthy, Hello!, Metro, Take a Break, Daily Mirror, Daily Express, Bella, Daily Record, Daily Star Sunday and The People Sunday.
