Creating a best in class brand

Trinny London’s skincare story started with the launch of two cleansers, following the brand launch in 2017.  Famed for their portable, stackable makeup, this was their first foray into skincare where we were tasked with creating stand out headlines and fame driving reviews launching on launch day.  We hosted three engaging and interactive virtual events on launch day with 112 attendees including press, influencers, VIPs, makeup and dermatologists, alongside a creative mailer to 150 recipients.  Launch day results alone included: 

• 16 pieces of online coverage achieved for skincare so far, 15 of which were solus articles and included the Mail Online, RED, Glamour, Harper’s Bazaar, Refinery 29, Marie Claire and more.

• Total online reach of: 53,739,340

• 133 pieces of social coverage achieved across Instagram stories, reels & grid posts

• Combined social reach of: 4,806,998