Driving fame for the Squarespace Superbowl campaign

Squarespace revealed its eighth Super Bowl campaign in February, starring Zendaya and featuring a special appearance by André ‘3000’ Benjamin. The advert, directed by Edgar Wright, reimagines the classic tongue twister Sally Sells Seashells, with Zendaya playing ‘Sally’ who transforms her business after using Squarespace.

We landed an exclusive Q&A with Zendaya, in Harper’s Bazaar Online and our launch announcement resulted in a further 26 pieces of coverage with a total editorial reach of 398,884,188.

By securing coverage in the likes of Cosmopolitan, Glamour, and Hypebae, we successfully pushed Squarespace out of the ‘design only’ world and into the consumer and lifestyle media outlets, ultimately increasing brand awareness and cultural relevance.