Making a stand out creative idea for Co-op

We created the Co-op26 store concept to help shine a light on the importance of climate change to the Co-op business, but also to draw attention to the issues being discussed at the COP 26 Climate Change Conference. In a bid to engage customers throughout the COP26 conference and beyond, the Co-op26 campaign aimed to get people asking questions about how they can impact climate change at a community level. Six flagship Co-op stores across the UK ‘rebranded’ to Co-op26 with amplified exterior signage and window vinyl takeovers to reflect Co-op26 and capture the attention of passers’ by. Continuing on the play on words, Co-op also rebranded across its social channels to Co-op26 for the duration of COP-26.

PR Week commented; “This stunt from Co-op, seems wholly authentic and very on-brand with everything the company stands for.”