UGG® 12 X 12 Launch

We launched the new UGG® 12 x 12 sneaker collection at PFW this year with a press and influencer party at Les Bains.

Driven by the success of the UGG® CA805 style in Japan, 12x12 introduces the UGG® brand’s statement sneaker through a new theme every month for the year 2020. Designs channel the brand’s West Coast roots, it’s natural landscape and art.  The party revealed the first three sneakers in the collection: 2020, Valentine and Cedar.  Guests included Offset and Cardi B along with Evan Mock, Jordan Vickors, Hommyo Hidefumi, Fai Khadra and Siobhan Bell.