John Frieda Hydrate & Recharge Retreat
To mark the launch of Hydrate & Recharge – John Frieda’s newest innovation for moisture-parched hair – we whisked 11 journalists away for 36 hours at the John Frieda Hydrate & Recharge Retreat. Inspired by the hydrating and recharging formula, which helps maintain the optimum balance of moisture within the hair, we curated a tailored programme – from aura reading, to acupuncture and an immersive sound bath – which was designed to hydrate and recharge guests and leave them feeling perfectly in balance.