#SHARETHEMICUK

To mark Black History Month UK, #SHARETHEMICUK campaign launches today and aims to magnify Black women and the important work that they’re doing by taking over the Instagram accounts of prominent White women with strong audiences. The campaign was born from a desire to put women’s relationships ahead of racial injustice that we have witnessed so sharply in 2020 and to encourage all women to be a part of the solution.

The UK campaign is led by Vanessa Kingori MBE (Publishing Director, British Vogue) and Stephanie Phair (CCO, Farfetch and Chair, British Fashion Council).

With a combined Instagram audience of over 175 million, more than 70 accomplished women join forces to magnify Black Women’s work, lives and achievements. What better way to kick start the UK’s Black History Month.

Overview of pairings: Bernardine Evaristo & Christiane Amanpour, Charlene Prempeh & Whitney Wolfe Herd, Emma Dabiri & Gwyneth Paltrow, Funmi Fetto & Rosie Huntington-Whiteley, Irene Agbontaen & Stella Maxwell, June Sarpong & Victoria Beckham, Karen Blackett & Natalie Massenet, Mothers2Mothers (Nobuntu Ma Awu) & Stephanie Phair, Lavinya Stennett & Michelle Kennedy, Paris Lees & Faridah Abike-iyimide, Sharmadean Reid & Charlotte Tilbury, Tanya Compas & Isamaya Ffrench, Vanessa Kingori & Kourtney Kardashian, Yomi Adegoke & Laura Whitmore.