Harnessing our connections to drive mass awareness and engagement
#LadyGarden Gynaecological Cancer Fund
Driving mass awareness and engagement
We launched the #LadyGardenCampaign in association with Topshop and The Gynaecological Cancer Fund. It is an excellent example of women collaborating for the greater good. In fact, Cara Delevingne, Elizabeth Hurley, Kylie Minogue, Rosie Huntington-Whiteley, Alexa Chung and Ellie Goulding have all showed their support, reaching over 37,655,054 followers on Instagram alone (which is higher than the combined circulation of the 10 biggest print publications in the UK), demonstrating just how powerful social influencers can make a female-centric campaign.