Making a stand with Dove

As the #1 brand for Gen Z, Dove Global briefed us to develop a strategic platform for their Dove Self-Esteem Project. 

It was clear that we needed to ensure the platform inspired the next generation to enjoy a positive relationship with themselves, both online and offline to reach their full potential. Inspired by cultural insight and the digital zeitgeist, we established the global platform, ‘Behind The Filter’. We pivoted the brands bi-annual global event into a unique and interactive experience to create Dove’s first ever digital summit that hosted 29 Global markets and 312 press and influencers over 48 hours. 

We connected a community of people with a line-up of 39 outstanding storytellers, activists and #DovePartners - including multi-platinum superstar and body confidence advocate @lizzobeeating