Co-op launches The Collective with Katie Piper

Co-op recently launched The Collective, a hand-picked mix of like-minded famous and local names, Co-op colleagues and members who are on a mission to demonstrate the difference collective action can make within a community.

Halpern worked with the convenience retailer to launch the nationwide campaign, which sees high-profile personalities Katie Piper, Vick Hope, Jordan Stephens and Vee Kativhu connecting with one of the 4,500+ local causes supported by Co-op’s recently refreshed Co-op Membership programme.

The Collective campaign aims to encourage people across the country to help to realise its “Co-operating For A Fairer World” vision, by simply becoming a Co-op member and trading with their local store.

Author and TV presenter Katie Piper kicked off the campaign: “I was fortunate enough to visit and experience the fantastic services offered by community initiative Monty’s in Southampton as part of The Collective.

The incredible team at Monty’s have helped to support hundreds of families in their area, particularly through such a difficult year, to meet up, get active, make friends and learn skills. The financial contributions from Co-op members help to provide essential funds for local causes like Monty’s, and thousands of others across the country.”