April Fools Day x Le Chameau

To mark April Fool’s Day, premium bootmakers, Le Chameau announced the launch of their new and exclusive Pre Muddé service – a world first service offering boot lovers the desirable, well-worn country look in an instant. The bootmaker offered a range of 24 different soil types, allowing shoppers to embody the true spirit of the countryside. The campaign piqued press interest with The Times, Metro and Mail and contributed towards a 106% increase of website traffic to lechameau.com.