Take your FACE to the GYM
Following a dynamic rebrand, this year FACEGYM has opened new state-of-art studio concept at Selfridges Trafford, Coal Drops Yard and St John’s Wood, and across the pond at Saks Fifth Avenue and 0 Bond NY.
These new locations join Selfridges Oxford Street and Kings Road in what is becoming an impressive global footprint, with more to come in 2019. With each new opening it was important to create a unique sense of identity as a draw for both new and existing customers.
From a gritty underground pre-launch preview for celebrities and influencers in Manchester, to wellbeing community events St John’s Wood, to partnerships with tech HQs at Coal Drops Yard, we have carved out personalities for each of the new studios in order to assert relevance, drive bookings and support the brand’s rapid growth.