Five Guys

CREATING DESIRABILITY THROUGH ENGAGEMENT AND ADVOCACY TO DRIVE FOOTFALL

Engagement and advocacy to drive footfall

We launched America’s best burger restaurant, Five Guys, in the UK. The brief was simple: queues. We delivered; and then some… We love Five Guys and knew people would too, so our approach was equally simple: let the burgers and fries do the talking. We shared the Five Guys love with our network of influencers, and they shared with theirs. Sam Smith, Ed Sheeran, Mollie King, Tom Hardy to name a few. We even persuaded David Cameron to pop by. Five Guys is now the fastest growing burger restaurant in the UK and has a growing army of loyal brand fans. In fact, the London Covent Garden store has outsold New York Times Square for the past three years. Now that’s saying something…