Hijacking the news

Fitness First

#RedMonday

Our brief from Fitness First was to build on the success of the previous two year’s #RedMonday campaigns, in order to drive brand awareness and create stand out during the month of January, the brand’s most important month of the year. In response to the challenge, we secured fitness guru Joe Wicks, to launch 2016’s #RedMonday campaign. This was launched on ‘Blue Monday’, considered to be the most depressing day of the year, thus amplifying the brand’s belief that exercise is key to a happy and healthy lifestyle. Working with Joe, Halpern delivered: - Social reach of over 1,500,000 in the first 24 hours - 62,000 social interactions - 10 national pieces of coverage - 18 media attendees at an exclusive fitness class created by Joe